If you are shaping a serious product, modernizing a messy workflow, or need a technical product builder who can think beyond a landing page, the simplest next step is a direct conversation.
Best fit
The sweet spot is not generic brochure-site work. It is software with roles, workflows, permissions, operational constraints, and product logic that needs to hold up in real use.
Preferred contact
Primary inbox
hello@rothapps.comDirect email
mike@rothapps.comA short note with context, stage, and what you are trying to solve is enough to get started.
If the work involves product shaping, workflow depth, or software that needs to behave credibly beyond the first demo, this is the right place to start.
Early-stage or founder-led software where the product still needs shape, structure, and credible implementation.
Operational systems that have outgrown spreadsheets, patchwork tools, or brittle internal processes.
Products that need browsers, mobile surfaces, and operational teams to work together as one system.
Simple is better
The contact path for Phase 1 stays intentionally straightforward: direct email, clear expectations, and a better first signal than a generic form dropped into a template.
Primary CTA
hello@rothapps.comFallback CTA
Review selected work