Send the idea, current product, or workflow you want to fix. A useful first conversation is about scope, risk, timeline, and what the first serious version should actually include.
Good first email
A few clear details are enough to understand fit, scope, and next steps.
Project email
hello@rothapps.comMike directly
mike@rothapps.comThe strongest fit is work where design, product judgment, and engineering all affect trust.
You have an idea, workflow, or early product and need a credible website, web app, or launch-ready product.
Your process has outgrown spreadsheets, manual handoffs, or tools that no longer fit how the work happens.
Your current build works partly, but needs structure, polish, bug fixing, or production readiness.
Simple is better
The contact path stays intentionally simple: direct email, clear expectations, and a first conversation focused on whether RothApps is the right build partner.
Before you write
See proof of work